Welcome to West of the Wave, a coastal cowgirl-inspired online boutique founded in 2026 by me, Lilly Wheeler. At 19 years old and while attending college, I decided to turn a lifelong dream into reality by opening my own boutique. Growing up, I developed a love for both worlds that make me who I am today—working on the farm, embracing western style, and spending my free time chasing waves, soaking up the sun, and enjoying beach days. When creating this boutique, I found myself constantly torn between two aesthetics I loved most: the carefree coastal lifestyle and the bold western cowgirl spirit. Instead of choosing one, I created West of the Wave to bring them together. Whether you love watching sunsets over the ocean, feeling the sand between your toes, kicking up dust in your favorite cowgirl boots, or, like me, embracing both lifestyles, you'll find something here for you. Every piece of jewelry is personally handmade by me, and each collection reflects the styles I love most—western, coastal, and boho. My goal is to create a boutique where everyone can find something that makes them feel confident and inspired. Here at West of the Wave, we strive to offer something for every age, size, and personal style. Our customers are more than just shoppers—they're family. We love staying connected, hearing your feedback, and growing this dream together. Thank you for being part of the West of the Wave journey. 🌊🤠✨